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Design for Change

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Solving Problems or Telling Stories?

Posted by Jeromy
May 21, 2010

So it just hit me while laying in bed tonight. Maybe graphic design is less about problem solving than it is about story telling. That maybe the question becomes less about the problem and more about the story. Instead of asking, What is the problem? Maybe we should be asking, What is the story? I [...]


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Cigarette Branding Banned in Australia

Posted by Jeromy
April 29, 2010

“The new law will ban the use of tobacco industry logos, colors and any type of brand imagery or promotional text on cigarette packaging. Brand names and product names will be required to be displayed in a standard color, font and position.” {source} I wonder if this will really have any impact on sales. Or [...]


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Dance of Life

Posted by Jeromy
January 31, 2010

This is a personal design of mine created a few years ago. Thought I’d share.


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Tom Lovell’s Altering Postcards

Posted by Jeromy
December 7, 2009

Set of 5 postcards created by Tom Lovell to raise awareness of the work Ctrl+Alt+Shift does to help women in developing countries. The opinion is only changed with the help of the viewer. I love it! (ht, It’s Stochastic)


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How Can Design Help?

Posted by Jeromy
November 25, 2009

One of my current projects is creating a book that contrasts middle-class American living with third-world life. There is a certain power in seeing two images side by side. An image of our dinner vs. their dinner. Our shoes vs. their shoes. And on and on. During my research I came across this site that [...]


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TOMS: Design Making a Difference

Posted by Jeromy
November 8, 2009

Design. Can it make a difference? Can it be used to do more that propagate commercialism and corporate identity? I think it can. Design is for people, ultimately. Toms, a shoe company created to make a difference, takes this basic tenant and gives flesh to it. Not only do they design great looking shoes that [...]


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