Creative Shift» branding

Do Not Disturb: Bath and Body Product Design

Jeromy — Thu, 26 Aug 2010 01:14:48 +0000

This is a product design I created from concept to completion. Do Not Disturb bath and body products:

It’s your body. Pamper it.

The daily burdens of life weigh heavily on your body. Dryness. Cracking. Acne. Left uncared for your skin will rebel causing months of aging to turn into years. Yet life will not slow down.

It keeps hounding you from the moment you wake until your head hits the pillow in exhaustion. Demands at work and home sap the very life from your body, causing you to ask, When will it stop?

Today. Stop the clock. Give your skin the love it deserves. With Do Not Disturb body products you can finally restore your body, recharge your spirit and revitalize your life. Our promise to you is this: We can help you become you again.

So lock the door

Get on something comfortable

Surrender to you

Vintage Ad: Mom, Light up Another Marlboro!

Jeromy — Tue, 13 Jul 2010 01:19:25 +0000

If there is one thing true about life, it’s this: times change. Nowadays we use babies in ads to detour moms from smoking. In the good ol’ days we used babies to encourage motherly smoking. Check out this vintage Marlboro cigarette ad from the 50′s.

I love the pre-scolding context, which basically is saying: “Hey, mom, need a light? Cause you look like you’re about to snap.”

Ad text: “Before you scold me, Mom…maybe you better light up.” Yes, you need never feel over-smoked — that’s the Miracle of Marlboro!

Cigarette Branding Banned in Australia

Jeromy — Thu, 29 Apr 2010 14:58:32 +0000

“The new law will ban the use of tobacco industry logos, colors and any type of brand imagery or promotional text on cigarette packaging. Brand names and product names will be required to be displayed in a standard color, font and position.” {source}

I wonder if this will really have any impact on sales. Or will it simply make it harder for cigarette consumers to find their favorite brand? I mean, are people smoking and buying cigarettes because of the packaging? I think this is more to punish and control the makers of cigarettes than it is to stem the tide of smoking.

Hmmmm. Is this the future of cigarette branding?

iPad: Apple’s Branding Debacle, or is it?

Jeromy — Thu, 28 Jan 2010 16:12:01 +0000

Steve Jobs and the Apple marketing/branding team need to watch more TV.

Check out this prophetic spoof from MadTV made 2 years ago. How Apple missed this and STILL named their state-of-the-art tablet the iPad is beyond me.

Branding idiocy at its worst.

Or is it branding brilliance?

[see embedded video]