branding
Latest Logo Design: Managed Custom Solutions
Managed Custom Solutions approached me to design their logo. From the get-go they were clear that they wanted a logo that was simple, clean and elegant, more modern than classical. They wanted something that communicated completeness, trust and knowledge, but in a serious mood that conveyed calm and soothing feelings. Their main target market were [...]
Do Not Disturb: Bath and Body Product Design
This is a product design I created from concept to completion. Do Not Disturb bath and body products: It’s your body. Pamper it. The daily burdens of life weigh heavily on your body. Dryness. Cracking. Acne. Left uncared for your skin will rebel causing months of aging to turn into years. Yet life will not [...]
Vintage Ad: Mom, Light up Another Marlboro!
If there is one thing true about life, it’s this: times change. Nowadays we use babies in ads to detour moms from smoking. In the good ol’ days we used babies to encourage motherly smoking. Check out this vintage Marlboro cigarette ad from the 50′s. I love the pre-scolding context, which basically is saying: “Hey, [...]
Cigarette Branding Banned in Australia
“The new law will ban the use of tobacco industry logos, colors and any type of brand imagery or promotional text on cigarette packaging. Brand names and product names will be required to be displayed in a standard color, font and position.” {source} I wonder if this will really have any impact on sales. Or [...]
iPad: Apple’s Branding Debacle, or is it?
Steve Jobs and the Apple marketing/branding team need to watch more TV. Check out this prophetic spoof from MadTV made 2 years ago. How Apple missed this and STILL named their state-of-the-art tablet the iPad is beyond me. Branding idiocy at its worst. Or is it branding brilliance? [see embedded video]
