Solving Problems or Telling Stories?
So it just hit me while laying in bed tonight. Maybe graphic design is less about problem solving than it is about story telling. That maybe the question becomes less about the problem and more about the story. Instead of asking, What is the problem? Maybe we should be asking, What is the story? I hear and read a lot about providing design solutions for problems and not much about providing a design platform for the story.
An engaging design needs a strong story not a strong solution. That ultimately it is a well designed idea and story that causes people to have that ahh-hah moment and look deeper into the design. Without it, even good design is just fluff. I think that it is this very idea of designing around a story that helps make good design, great. And with that story, everything needs to support it. If it doesn’t, then it is at best un-needed, at worst, horribly distracting. Remove anything that does not serve the idea or story, regardless how “cool” it might be.
I feel this is an important aspect that I’d like to learn to ingrain into my design. What it the story? Is it engaging? Then design around the story. I think this might be a life-long journey exploring this idea.
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