Cigarette Branding Banned in Australia
“The new law will ban the use of tobacco industry logos, colors and any type of brand imagery or promotional text on cigarette packaging. Brand names and product names will be required to be displayed in a standard color, font and position.” {source}
I wonder if this will really have any impact on sales. Or will it simply make it harder for cigarette consumers to find their favorite brand? I mean, are people smoking and buying cigarettes because of the packaging? I think this is more to punish and control the makers of cigarettes than it is to stem the tide of smoking.
Hmmmm. Is this the future of cigarette branding?
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