Questioning Shadow
I love the design process. It is even better when done alongside clients. I have learned that the more they feel a part of the process and sense their voice is heard, the better the final design. After all, our goal as graphic designers is to help the client communicate their message visually. I feel a secondary goal is to do it together, not neglecting their voice and not downplaying your our professional experience and expertise. Like most things, a balance needs to be found. I am often surprised at how the final design is the results of conversation and group-think ideas.
Some designers resist this co-creation, thinking that they are the designer and the client just needs to shut-up and accept their design brilliance. I wonder how many great opportunities are missed because of such attitudes?
A few weeks back I showed you a design of a 50′s “family” and mentioned that it was not the final design choice. After conversation and looking at a few more options we decided to go another route. We wanted less identifiable people. An emphasis on the question. No one particular era. A visual connection to the church.
The tag line was: It’s Sunday Morning, Do You Know Where Your Young-Adult Children Are? The overall tone/feeling was to be upbeat inspiring, reminiscent of the “good ‘ole days” in the Church when the pews were full and the people were (supposedly) pious.
Their goal was to raise awareness (during a year-long campaign) that an entire age group of young adults (18-35) are MIA from their churches. For the primary audience, these are their kids and grand-kids who do not connect with the traditional church.
Here was the final design after a few variations:
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